This article describes common differencies between Electronic Billboards of North America and Google AdWords technologies:
1. Google Adwords is PPC (Pay Per Click) advertisement technology where you pay when someone clicks on your ad link. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With Electronic Billboards of North America technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google Adwords campaign you have to compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With Electronic Billboards of North America you just need to set url for keyword and get ready for getting traffic to your website.
3. Your advertisement budget can vary in Google Adwords, depending on keywords and number of impressions that you choose. Electronic Billboards of North America has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone searches for your keyword, Electronic Billboards of North America already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Finally, Google Adwords works only with Google Search Engine, when Electronic Billboards of North America works on All Major Search Engines, plus hundreeds of other partner websites with search features!
I'm using both technologies, cause I think they're both good in their way, but you can decide which model is best for you.
1. Google Adwords is PPC (Pay Per Click) advertisement technology where you pay when someone clicks on your ad link. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With Electronic Billboards of North America technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google Adwords campaign you have to compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With Electronic Billboards of North America you just need to set url for keyword and get ready for getting traffic to your website.
3. Your advertisement budget can vary in Google Adwords, depending on keywords and number of impressions that you choose. Electronic Billboards of North America has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone searches for your keyword, Electronic Billboards of North America already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Finally, Google Adwords works only with Google Search Engine, when Electronic Billboards of North America works on All Major Search Engines, plus hundreeds of other partner websites with search features!
I'm using both technologies, cause I think they're both good in their way, but you can decide which model is best for you.
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