Marketers inexperienced with the process of creating an effective advertising campaign using Google Adwords probably see the system as intimidating and difficult to use. It's true that if you jump headlong into Adwords and start writing ads without regard to how the process actually works, your results will be less than ideal. In reality, though, marketers who have come before you and have achieved enormous successes using Adwords can guide you along the path to success. Perry Marshall and other pioneers of marketing have developed proven methods of increasing clickthrough rates and therefore sales.
Interested in how you can increase your clickthrough rates? Read on to learn about two proven strategies that, used properly, offer a foolproof path to Adwords success.
Doing Negative Keyword Research
Keyword reports are a crucial way marketers can learn whether their Adwords campaigns are working as planned, and these should be run regularly. Tools available on the Internet, such as Wordtracker, are invaluable in the creation of keyword reports, and, furthermore, includes a free keyword selector tool. By creating a spreadsheet that includes all relevant keywords, you can also gain insight into the negative keywords for your target audience.
These negative keywords, which, although they are directly relevant to your market and the product of service you are trying to sell, do not seem to have any customer-attracting power, are, in fact, a great tool for use in figuring out what your audience is actually searching for, and which positive keywords to focus on. For example, those selling some sort of software will want to attract Internet users searching for, 'buy software," et cetera, but those who are searching 'free software' are obviously of no use to you. By considering which specific keywords are not going to result in customers buying your product or service, you can trim your Adwords campaign appropriately, and create advertisements containing only keywords with a pinpoint focus on your target market.
Split Test to Create More Effective Adwords Ads
Throughout the history of marketing, split testing has been employed in the quest to figure out what specific elements make customers tick. By formulating two or more pieces of marketing material with minor difference from one another and noting which performs best, you can gain information about what your ideal ad looks like.
You can employ the same strategy with Google Adwords, especially after you've conducted your keyword research and pared down your lists to remove negative keywords. A highly targeted keyword list is a powerful tool that helps you identify only the essentials your ideal customer is after; the next step is to test out variations of your ads and measure results.
Understanding these two key tactics - first figuring out which keywords you should and shouldn't use, then split testing to enhance your focus on potential customers - you can craft an Adwords ad with the ideal audience right in its crosshairs, and this in turn will boost your clickthrough rate. These proven strategies have been employed to the advantage of online marketing greats like Perry Marshall, and they will work equally well for you.
Interested in how you can increase your clickthrough rates? Read on to learn about two proven strategies that, used properly, offer a foolproof path to Adwords success.
Doing Negative Keyword Research
Keyword reports are a crucial way marketers can learn whether their Adwords campaigns are working as planned, and these should be run regularly. Tools available on the Internet, such as Wordtracker, are invaluable in the creation of keyword reports, and, furthermore, includes a free keyword selector tool. By creating a spreadsheet that includes all relevant keywords, you can also gain insight into the negative keywords for your target audience.
These negative keywords, which, although they are directly relevant to your market and the product of service you are trying to sell, do not seem to have any customer-attracting power, are, in fact, a great tool for use in figuring out what your audience is actually searching for, and which positive keywords to focus on. For example, those selling some sort of software will want to attract Internet users searching for, 'buy software," et cetera, but those who are searching 'free software' are obviously of no use to you. By considering which specific keywords are not going to result in customers buying your product or service, you can trim your Adwords campaign appropriately, and create advertisements containing only keywords with a pinpoint focus on your target market.
Split Test to Create More Effective Adwords Ads
Throughout the history of marketing, split testing has been employed in the quest to figure out what specific elements make customers tick. By formulating two or more pieces of marketing material with minor difference from one another and noting which performs best, you can gain information about what your ideal ad looks like.
You can employ the same strategy with Google Adwords, especially after you've conducted your keyword research and pared down your lists to remove negative keywords. A highly targeted keyword list is a powerful tool that helps you identify only the essentials your ideal customer is after; the next step is to test out variations of your ads and measure results.
Understanding these two key tactics - first figuring out which keywords you should and shouldn't use, then split testing to enhance your focus on potential customers - you can craft an Adwords ad with the ideal audience right in its crosshairs, and this in turn will boost your clickthrough rate. These proven strategies have been employed to the advantage of online marketing greats like Perry Marshall, and they will work equally well for you.
About the Author:
Advertising with Google Adwords is a powerful technique that most websites can use to find more customers. Creating quality Google Ads is one of the most important skills to have when using Adwords - and there are several quality training guides available online.
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