By DavidLeeTV

The Overnight Cash System, (TOCS) is the "new kid" on the block when it comes to internet based type gifting activities. In January of 2008 is when they went fully automated on the Net. It uses 1Up style structure of cash gifting which is quickly becoming a dinosaur. Tier level range is good from $250 up to $10,000.

You are provided a replicated website to promote which is "catchy" in it's presentation and has numerous videos and audios as well as testimonials. A "toll free" number is provided for call backs into a team center so potential gifters can have questions answered.

Additional charges are expected to be paid as a TOCS member. Those can range from $200 all the way up to $1,000 depending on the level you choose to come in at. The replicated websites will run you $29.95 per month additional which also gets you access to the back office and the marketing materials. Pay for a full year of hosting and a small discount will be applied. The aforementioned fees are separate from the actual gift you send to your inviter.

The starting tier of $250 is certainly an advantage if looking for that type of gifter. Having a system that allows questions to be answered by a team leader is certainly attractive for people with few telephone or communication skills.

The Superior feature in this program is the TOCS team leaders returning calls to prospects and answering questions, making it more of a true, hands off type gifting activity.

Disadvantage: Highly automated, the The Overnight Cash System, (TOCS) website has a used car salesman or slick feel to it. Many people are turned off by this, therefore the conversion is one of the lowest in the gifting world. The more successful activities have more one on one training and mentoring thus converting at a much higher rate than TOCS.

The additional fees associated with The Overnight Cash System are hard for some people to swallow, especially those coming in at the lower levels. It simply doesn't leave anyone that's short on money, anything to advertise with.

The main issue is the higher administration fees which are a problem for many people. Most people today want to speak directly to their potential inviter, therefore the call back feature and additional fees are simply a waste for most. The "fast talking" replicated website turns many off as well. Internally it just has a used car feel to it.

The Overnight Cash System has put limiting restrictions on their marketing materials as well as their auto responder series. A gifter in the system is not allowed to personalize the messages that are sent out which really hurts someone that's trying to "brand" themselves.

Success in any cash gifting activity is possible. Needed is the right frame of mind, the right system and inviter. Oh yes, and it certainly never hurts to have a little money set aside for advertising. Unless a person has an unlimited amount of time on their hands, it does take some cash to get targeted traffic to your website.

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