Are you one of the many chiropractors who thought that your expensive and classy website would automatically draw countless new patients through your door? Did a practice management group promise you that this would be the case, but they werent right? Well, the good news is that youre not alone, because this is the trap that most chiropractors fall into. What you need to know is that it isnt the website thats effective but the traffic to the website.
So why is traffic so difficult to obtain with an online world so filled with traffic? The answer is that youre using outdated methods of marketing that dont know how to tap into internet traffic, or how to draw that traffic to your expensive website. No one in school is taught the methods to do it, and no one in these management groups knows anything about it either. But, you can utterly transform your practice when you know the secrets of driving traffic to your website. Trust me, I know. I was able to learn the secrets of traffic generation, and used my knowledge to generate a 5 figure income for myself each month.
There are a number of things you can do to create traffic and the simplest and most profound is article writing. Gain credibility as an author on Yahoo and Google, and watch as the popularity of your practice soars. You can even start small, with one article a week written by yourself or a ghostwriter. The snowball effect of writing articles online is phenomenal.
The next major step is to get a blog running about your practice, and contribute to the blog a few times each week. A blog is amazing, because you can contribute things to it like videos, PR announcements, podcasts and more. Think of your blog as your home base where potential patients in your community can learn about you personally and your business practices. Blogs have wonderful indexing power in search engines. I recommend hosts like Wordpress and LiveJournal.
The third step is to get your voice heard in popular forums like Yahoo Answers, as this is a wonderful way to drive traffic to your website. Just set aside 15 minutes each day to contribute in these highly targeted forums. When you play the role of the expert and problem solver, your practice receives instant credibility and your community will consider you the source for their chiropractic problems.
Continuing on, social networking (AKA social marketing) is another solid Web 2.0 medium to use with your chiropractic internet marketing campaign. Social media sites like LinkedIn, Facebook, Myspace, and Friendster can allow you to easily connect with members in your community and create trust. Whenever you send a request to be someone's friend, immediately they are notified and will check out your page to see what you do. Tons of free exposure can be gained by devoted a few minutes a day to meet new people online.
Pay Per Click is perhaps the next step you should take, using sites like Google, Yahoo, and MSN to send targeted traffic to your website in large quantities. With the automatic method, youre going to create traffic on demand, and when you have experience in this, you can avoid the pitfalls that get you to throw down lots of money. Create a monthly budget and dont surpass it when it comes to PPC.
Lastly, theres chiropractic video marketing; perhaps the strongest methods of them all. I know from my own personal experience that video marketing can single-handedly transform your practice and the amount of patients walking through your doors. This kind of marketing allows your target community to see you and know you in what they feel is a personal way. Video marketing exploded in 2008, and its already breaking records in 2009. Day and night your video is working for you, increasing you bottom line and introducing you to thousands of people daily.
These are some of the most powerful tools for chiropractic marketing today that I have laid out for you. You can utterly transform your practice with these methods, and see unbeatable numbers of new patients walking through your practice doors each month. When you work smart instead of hard, youll be leveraging your time in amazing ways and experiencing freedom you never thought possible. Put your expensive chiropractic website to good use, and start driving traffic with internet marketing and the power of Web 2.0.
So why is traffic so difficult to obtain with an online world so filled with traffic? The answer is that youre using outdated methods of marketing that dont know how to tap into internet traffic, or how to draw that traffic to your expensive website. No one in school is taught the methods to do it, and no one in these management groups knows anything about it either. But, you can utterly transform your practice when you know the secrets of driving traffic to your website. Trust me, I know. I was able to learn the secrets of traffic generation, and used my knowledge to generate a 5 figure income for myself each month.
There are a number of things you can do to create traffic and the simplest and most profound is article writing. Gain credibility as an author on Yahoo and Google, and watch as the popularity of your practice soars. You can even start small, with one article a week written by yourself or a ghostwriter. The snowball effect of writing articles online is phenomenal.
The next major step is to get a blog running about your practice, and contribute to the blog a few times each week. A blog is amazing, because you can contribute things to it like videos, PR announcements, podcasts and more. Think of your blog as your home base where potential patients in your community can learn about you personally and your business practices. Blogs have wonderful indexing power in search engines. I recommend hosts like Wordpress and LiveJournal.
The third step is to get your voice heard in popular forums like Yahoo Answers, as this is a wonderful way to drive traffic to your website. Just set aside 15 minutes each day to contribute in these highly targeted forums. When you play the role of the expert and problem solver, your practice receives instant credibility and your community will consider you the source for their chiropractic problems.
Continuing on, social networking (AKA social marketing) is another solid Web 2.0 medium to use with your chiropractic internet marketing campaign. Social media sites like LinkedIn, Facebook, Myspace, and Friendster can allow you to easily connect with members in your community and create trust. Whenever you send a request to be someone's friend, immediately they are notified and will check out your page to see what you do. Tons of free exposure can be gained by devoted a few minutes a day to meet new people online.
Pay Per Click is perhaps the next step you should take, using sites like Google, Yahoo, and MSN to send targeted traffic to your website in large quantities. With the automatic method, youre going to create traffic on demand, and when you have experience in this, you can avoid the pitfalls that get you to throw down lots of money. Create a monthly budget and dont surpass it when it comes to PPC.
Lastly, theres chiropractic video marketing; perhaps the strongest methods of them all. I know from my own personal experience that video marketing can single-handedly transform your practice and the amount of patients walking through your doors. This kind of marketing allows your target community to see you and know you in what they feel is a personal way. Video marketing exploded in 2008, and its already breaking records in 2009. Day and night your video is working for you, increasing you bottom line and introducing you to thousands of people daily.
These are some of the most powerful tools for chiropractic marketing today that I have laid out for you. You can utterly transform your practice with these methods, and see unbeatable numbers of new patients walking through your practice doors each month. When you work smart instead of hard, youll be leveraging your time in amazing ways and experiencing freedom you never thought possible. Put your expensive chiropractic website to good use, and start driving traffic with internet marketing and the power of Web 2.0.
About the Author:
Looking to acquire a flood of New Patients with free video marketing? See why this tactic has changed the face of chiropractic marketing permanently! This method of chiropractic internet marketing will leave your competition in the dust.
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