When you own a small business, figuring out how to keep in touch with past clients, build your business and convert prospects can seem overwhelming! It is affordable and simple with email newsletters.
While you are working on your small business it is easy to become overwhelmed and get out of contact with your current prospects and past clients. If you do not keep in touch with them regularly, you might lose them to a competitor that does a better job of maintaining that contact.
Consistently emailing a small business newsletter allows for continual communication with your most important business asset, your current, past and future customers. You and your business keeps in front of them regularly, so that when they are ready to purchase they think of you.
A powerful email newsletter includes things like a relevant article about your industry, advertisements for your goods or services, related vendors who could help them and any kind of industry statistics that are available. It is vital that your message be timely and relevant to your industry. Do not send unrelated information out in your email newsletter or your clients could become confused.
If you are going to get serious about regularly sending out an email newsletter, you need to consider using a service like Aweber or Constant Contact which will help you manage your list, comply with current spam laws and generally make deliverability of your email newsletter go up.
I often get the question, how regularly should I send my email newsletter. Well, every business is different, but I would not recommend sending more than two times per month unless you are very good at generating content, highly relevant content. Because of the low cost, it is easy to get carried away and send lots of emails out, but it could tire your list and you could wind up with a bunch of unsubscribes, not a good thing!
So should you buy a list to send your email newsletter to? No! If you send out your email to a bought list, you will have a lot of bounces and spam problems. The point of your email newsletter should be to connect with people who you have met or who belong to your chamber or your church group or your kid's ball team. Let them know that you are going to be sending great information out about your product or service and you would love to keep them in the loop - IF they give you their email address!
It is easy to get even more new clients or prospects for your email newsletter list. Make sure to ask your past clients who they know who might need your product or service. Let them know their referral will get the same great service that they have come to expect from you and that you would like to add them to your email newsletter list!
While you are working on your small business it is easy to become overwhelmed and get out of contact with your current prospects and past clients. If you do not keep in touch with them regularly, you might lose them to a competitor that does a better job of maintaining that contact.
Consistently emailing a small business newsletter allows for continual communication with your most important business asset, your current, past and future customers. You and your business keeps in front of them regularly, so that when they are ready to purchase they think of you.
A powerful email newsletter includes things like a relevant article about your industry, advertisements for your goods or services, related vendors who could help them and any kind of industry statistics that are available. It is vital that your message be timely and relevant to your industry. Do not send unrelated information out in your email newsletter or your clients could become confused.
If you are going to get serious about regularly sending out an email newsletter, you need to consider using a service like Aweber or Constant Contact which will help you manage your list, comply with current spam laws and generally make deliverability of your email newsletter go up.
I often get the question, how regularly should I send my email newsletter. Well, every business is different, but I would not recommend sending more than two times per month unless you are very good at generating content, highly relevant content. Because of the low cost, it is easy to get carried away and send lots of emails out, but it could tire your list and you could wind up with a bunch of unsubscribes, not a good thing!
So should you buy a list to send your email newsletter to? No! If you send out your email to a bought list, you will have a lot of bounces and spam problems. The point of your email newsletter should be to connect with people who you have met or who belong to your chamber or your church group or your kid's ball team. Let them know that you are going to be sending great information out about your product or service and you would love to keep them in the loop - IF they give you their email address!
It is easy to get even more new clients or prospects for your email newsletter list. Make sure to ask your past clients who they know who might need your product or service. Let them know their referral will get the same great service that they have come to expect from you and that you would like to add them to your email newsletter list!
About the Author:
About the author: Tara Jacobsen is pleased to present the Thrive Client Contact System which helps small businesses succeed! Sign up for her free email marketing newsletter
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