First position is the best place to rank... Right?... Wrong! Being in position 1 does not necessarily mean success, especially in Google Adwords. The funny thing is not everyone clicks on the first advertisement, they often click on lower positioned ads depending on how relevant they perceive the ad to be.
This is great news for you because it means you can save a ton of money on your bids.
You will come to realize there can be, and often is a big gap in the cost per click of a position 1 to 3 advertisement and a position 3 to 5 advertisement in Google Adwords.
This is a great money saving tip; Let others pay the top dollar to be listed firstor even second or third. By stretching your advertising dollar this way you will not only save money on your pay-per-click bill, but you may very well get better traffic to your website by being further down the list of Google ads in the search engine. Go figure!
There is a feature in the Google keyword tool of your Adwords account, that allows you to see what the cost per click is for each keyword to rank in a certain position. So when searching for keywords you can get an estimate of how much a particular keyword costs for each position. Choose for the cost per click column to be displayed, then put in a maximum bid price, the results will show you where your ad would rank for each keyword based on your bid price. You are now aware of the bid price for whatever position you want to rank for. This is a handy feature that can save you money when launching your campaign.
Another thing that will help you get better results with your Google Adwords campaigns is to study your competition. If you are using pay-per-click to advertise an affiliate program and someone else is competing with you, study their landing pages. If they are running their ad on a regular basis, then that means whatever they are doing is obviously working (either that or they are really, really stupid), so you should study what they are doing.
Don't waste time by researching your competition and niche manually. You can, but you should be using one of the many PPC tools that are available to save you time and money. One of the latest and greatest PPC spy tools is Google Cash Detective 2, this one tool has been responsible for helping me recognize and set up profitable campaigns right off the bat. I can't start a new Pay Per Clicks campaign without it.
Using a tool like Google Cash Detective 2 you can easily recognize what your competition is doing: Are they using a pre-sell page or are they direct linking to the product landing page?
At a glance you can recognize the pro's from the amateurs. A lot of super affiliates use a powerful squeeze page to build their lists. They are paying good money for traffic, so you obviously need to increase your chances of profitability buy building your list whilst advertising a product.
The theory is it can take up to 7 times of contact before a person will make a purchase. So the chances of a person landing on your site for the first time and buying something is low, but if you can get their name and email address you then have the opportunity to continue to market to them.
It's up to you if you choose to try and capture leads with your PPC campaigns. The benefits of continued marketing is in my opinion well worth the small amount of effort it takes to set up a squeeze page. Capturing contact details gives you two bites of the cherry, and that little bit of effort can be the difference between being a successful or a failing affiliate marketer.
So there you have a few simple strategies to start you off on the right foot. enjoy!
This is great news for you because it means you can save a ton of money on your bids.
You will come to realize there can be, and often is a big gap in the cost per click of a position 1 to 3 advertisement and a position 3 to 5 advertisement in Google Adwords.
This is a great money saving tip; Let others pay the top dollar to be listed firstor even second or third. By stretching your advertising dollar this way you will not only save money on your pay-per-click bill, but you may very well get better traffic to your website by being further down the list of Google ads in the search engine. Go figure!
There is a feature in the Google keyword tool of your Adwords account, that allows you to see what the cost per click is for each keyword to rank in a certain position. So when searching for keywords you can get an estimate of how much a particular keyword costs for each position. Choose for the cost per click column to be displayed, then put in a maximum bid price, the results will show you where your ad would rank for each keyword based on your bid price. You are now aware of the bid price for whatever position you want to rank for. This is a handy feature that can save you money when launching your campaign.
Another thing that will help you get better results with your Google Adwords campaigns is to study your competition. If you are using pay-per-click to advertise an affiliate program and someone else is competing with you, study their landing pages. If they are running their ad on a regular basis, then that means whatever they are doing is obviously working (either that or they are really, really stupid), so you should study what they are doing.
Don't waste time by researching your competition and niche manually. You can, but you should be using one of the many PPC tools that are available to save you time and money. One of the latest and greatest PPC spy tools is Google Cash Detective 2, this one tool has been responsible for helping me recognize and set up profitable campaigns right off the bat. I can't start a new Pay Per Clicks campaign without it.
Using a tool like Google Cash Detective 2 you can easily recognize what your competition is doing: Are they using a pre-sell page or are they direct linking to the product landing page?
At a glance you can recognize the pro's from the amateurs. A lot of super affiliates use a powerful squeeze page to build their lists. They are paying good money for traffic, so you obviously need to increase your chances of profitability buy building your list whilst advertising a product.
The theory is it can take up to 7 times of contact before a person will make a purchase. So the chances of a person landing on your site for the first time and buying something is low, but if you can get their name and email address you then have the opportunity to continue to market to them.
It's up to you if you choose to try and capture leads with your PPC campaigns. The benefits of continued marketing is in my opinion well worth the small amount of effort it takes to set up a squeeze page. Capturing contact details gives you two bites of the cherry, and that little bit of effort can be the difference between being a successful or a failing affiliate marketer.
So there you have a few simple strategies to start you off on the right foot. enjoy!
About the Author:
Don't start any type of PPC campaign you should arm yourself with knowledge and the right tools of the trade. Personally I can't live without Google Cash Detective 2 it's an awesome tool, that every PPC marketer should have.
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