By Richard Scalza

Marketing strategies are the processes that an organization undertakes that allows it to utilize its limited resources fully on the opportunities that will offer the most returns and give the organization a competitive edge. These strategies are undertaken to keep existing customers, attract new customers and gain competitive advantage over competitors for the same customers. Customer satisfaction is the fundamental concept of any marketing strategy.

To make marketing strategies to work on, you must be very hardworking and he or she should take responsibilities to know what is good and what is bad. In this field of marketing we have something known as research, this research requires a lot of pleasure so as you can succeed on a marketing field. After you have made research this is the point you can start thinking how you can attain the goals and achieve them. This marketing field must be selected wisely, you should look how big profit you will make when the goods are on sale. These goods should be classified into different categories, you must have the goods which are cheap for the poor consumer to be able to afford and also goods which are expensive for the rich consumers.

We have different types of marketing strategies these are:

The type of marketing strategy that is applied largely depends on the type of business. Most marketing strategies are generic in nature.

Those that are established as a result of dominance in the market. The target audience is divided according to the market share that they stake in the industry. Those that are under this option are leader, follower and challenger. Porter generic strategies. This strategy is made on the basis of the ability of a company to effectively reach its target audience and beat the competition. Examples of this are product differentiation and market segmentation. Innovation strategies are made depending on the period that an organization takes to develop new products and how adaptable the business is to the needs of the market. The examples are pioneers, close followers and late followers. Growth strategies gauge the way the company is growing. Some of the strategies in this category include intensification, horizontal integration, vertical integration and diversification.

As the internet is still expanding the site of marketing strategies become more popular and finally marketing plan so achievable to the peoples and marketers.

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