Pay Per Click marketing continues to be an increasing force for advertisers around the world. Paying for search engine placement can definitely be a good thing for businesses small or large. Why compete in an ongoing battle against SEO experts, who have a ton of experience and are committed to dominating search engine rankings 24/7.
Don't fight the battle... Conquer your opposition using Pay Per Click advertising methods!
Testing Your Niche Against The Market...
If you've never tried a PPC campaign, a great idea is to begin with a small budget so you can test your market place.
Testing helps you to find out what your 'future customers' are looking for. Google is a great place to test a new campaign. When you place an ad with Google, you'll end up with an ad in the 'sponsored links' search results.
If you have not seen these small ads within Google, go do a search on Google for just about anything you can think of. Now, take a close look at the results, you'll see the the results are separated into two groups. Natural, organic results and the paid 'sponsored links' results.
Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes, but use caution. Placing an advertisement sounds simple in theory, but you must be in control of daily account limits. Set a budget and be prepared to invest in clicks to test your niche. You need to find out what keywords and phrases your potential customers are searching for in Google when it comes to your niche.
Keyword selection is not guess work. If you're on your game, you would use tools that give you a look into your niche. There are lots of choices when it comes to tools to do this job. Some free one's like Google's keyword tool, then there is state of the art software like Google Cash Detective 2 that let you spy on your opposition to save you testing a niche.
In my opinion keyword research is crucial, especially if you have a limited advertising budget. You should drill down into your niche and build a keyword list based on high search volume and ideally low advertiser competition.
When you put your chosen keyword phrase into your PPC campaign, each will be give a score, called a quality score. This score is set by Google, based on there assessment of a keywords relevance to your ad and your landing page. You need to get a high quality score for all your keywords. If your keywords have a high quality score, then you should see Google giving you cheaper clicks and better ad placements.
All the best, Lynne Carey
Don't fight the battle... Conquer your opposition using Pay Per Click advertising methods!
Testing Your Niche Against The Market...
If you've never tried a PPC campaign, a great idea is to begin with a small budget so you can test your market place.
Testing helps you to find out what your 'future customers' are looking for. Google is a great place to test a new campaign. When you place an ad with Google, you'll end up with an ad in the 'sponsored links' search results.
If you have not seen these small ads within Google, go do a search on Google for just about anything you can think of. Now, take a close look at the results, you'll see the the results are separated into two groups. Natural, organic results and the paid 'sponsored links' results.
Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes, but use caution. Placing an advertisement sounds simple in theory, but you must be in control of daily account limits. Set a budget and be prepared to invest in clicks to test your niche. You need to find out what keywords and phrases your potential customers are searching for in Google when it comes to your niche.
Keyword selection is not guess work. If you're on your game, you would use tools that give you a look into your niche. There are lots of choices when it comes to tools to do this job. Some free one's like Google's keyword tool, then there is state of the art software like Google Cash Detective 2 that let you spy on your opposition to save you testing a niche.
In my opinion keyword research is crucial, especially if you have a limited advertising budget. You should drill down into your niche and build a keyword list based on high search volume and ideally low advertiser competition.
When you put your chosen keyword phrase into your PPC campaign, each will be give a score, called a quality score. This score is set by Google, based on there assessment of a keywords relevance to your ad and your landing page. You need to get a high quality score for all your keywords. If your keywords have a high quality score, then you should see Google giving you cheaper clicks and better ad placements.
All the best, Lynne Carey
About the Author:
Lynne Carey has been marketing online for over 4 years now. She has recently put together an info blog about Google cash and how to get yours. Particularly newcomer friendly, Lynne's site covers topics like Pay Per Click marketing and the tools of the trade needed, like the new Google Cash Detective 2
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